SS 25 Young Contemporary Women’s Seasonal Strategy: From Culture to the Selling Floor | presented by Fashion Snoops
MAGIC

SS 25 Young Contemporary Women’s Seasonal Strategy: From Culture to the Selling Floor | presented by Fashion Snoops

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Monday, Sep 23, 2024
10:00 AM - 11:00 AM | America/New_York

Education

MAGIC, Level 1, Social House, Booth #771
English
About
In partnership with creative futures agency, FS (Fashion Snoops), this presentation will focus on informed inspiration for the young contemporary womens market-- seamlessly connecting cultural connections, industry talking points, and an overarching retail strategy to a resulting aesthetic that will enable attendees to make informed buying decisions at the shows. Unpack narratives for SS 25 through cultural conversations, key items, merchandising strategies, and thematic moods that will set the tone for the season.

Key Takeaways:
- Timely cultural signals and influences
- Must-have key items for apparel, footwear and accessories
- Seasonal print and graphic applications
- Seasonal concept and color

Speaker:
Melissa Moylan, VP of Womenswear, Fashion Snoops