Sustainability awareness is increasing in all industries and fields, and as the fashion and supply chain markets are evolving over time, businesses have to contend with new government policies and regulations while juggling the need for incorporating socially responsible impact practices and company profit. How do you make better design choices that support sustainable progress and adhere to recent policies? This session elaborates on how to work through the tough decisions that designers, product developers, merchandisers, and suppliers face at all stages of the product development lifecycle.

Key Takeaways:
- A deep dive into what traceable sustainable options are available
- Components and hardware options
- Finishing and washing, chemicals, water use/pollution
- Product packaging and shipping
- Going to market, marketing (brand story), and promotions, consumer communication, consumerism
- Balance of cost and profit vs. responsibility
- Updated regulation and policy for the fashion industry and why ESG is an integral part of the fashion supply chain today
- Impact and responsibility from brand’s perspective

Moderator:
Dr. Cindy J. Lin, CEO and Founder, Hey Social Good

Speakers:
Lisa Diegel, Director of Global Sustainability, Faherty Brand
Mehmet Gebes, Co-Founder & President, GBS Trend